October 17, 2009 archive
Are Specialty Summer Camps Giving Traditional Camps a Run for Their Money?
Could this be the end of summer camp as we know it?
Have traditional summer camps — where kids enjoy horseback riding, archery, take nature hikes, sing songs and make s’mores around the campfire — seen their final days?
Probably not. But given the way specialty camps are gaining traction among today’s youth, traditional camps may be losing their foothold.
According to Theresa Torrone, a volunteer for the American Camp Association and the owner/operator of her own beach and surf specialty camp in Los Angeles, California, “Specialty camps appeal to kids with very specific interests. Rather than participate in a wide variety of general camp activities, they’d rather spend their summer focusing on just one specialty activity instead.”
Torrone cited cooking camps, dramatic arts camps, and surf (also known as surfing) camps among some of the fastest growing genres in the specialty summer camp field.
“As a volunteer for the American Camp Association, I visit various types of camps each summer, and I’m intimately familiar with many others. I can tell you that the specialty camp sector is growing like gangbusters,” Torrone said.
Given the fact surf camps – where kids learn not only how to surf, but also about surf etiquette, wave judgment and selection, ocean science and water safety – are becoming more prevalent, is Torrone concerned about the inevitable added competition for her own camp?
“Nah,” she said with a smile. “The more kids who experience camp at the beach, the better. If they come to my camp, great. But the most important thing is that they get to experience the ocean environment somewhere. I’m glad there are so many available opportunities for kids to learn to surf at camp.”
Most likely, the traditional camp experience will last forever because many parents feel that sending their kids to a traditional summer camp is a virtual an American pastime.
But specialty camps are gaining ground fast…of that there is no doubt.
Copyright Eric D. Naftulin and Aloha Beach Camp. All rights reserved.
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